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Results of the 1998 Leaves Readership Survey


The May 1998 issue of the Leaves contained a readership survey requesting feedback from subscribers. A total of 135 forms were returned, out of approximately 1,800 printed. The editors wish to thank those who took the time to fill out the survey and would like you to know that your feedback and suggestions will be used as a guide in preparing future issues.

The following are the results of the survey:

Question 1. How frequently do you read each of these features in the Leaves?

[The answers have been sorted by most popular to least. Popularity was determined by assigning an 'Always' response with the value 2, 'Sometimes' with 1 and 'Never' with 0]

Always Sometimes Never
The Calendar 85% 15% 1%
Observations (list of reported bird sightings) 72% 25% 2%
Christmas Bird Count Results 65% 31% 4%
Results of Bird Walks (Walkabouts, Field Trips, Beginners' Walks) 61% 37% 2%
Backyard Birding "Through the Garden Gate" 63% 31% 6%
Announcement of Monthly Meeting 64% 33% 3%
Welcome New Members 31% 59% 9%
Volunteers Wanted 30% 64% 6%
Donation Thank You's 28% 57% 15%
Pee Wee Reports 27% 39% 34%
Upcoming Pee Wee events 23% 38% 39%

 

Question 2. Please indicate how often you'd like to see the following kinds of article:

[The answers have been sorted by most popular to least. Popularity was determined by assigning a 'Regularly' response with the value 2, 'Occasionally' with 1 and 'Rarely' with 0]

Regularly Occasionally Rarely
Articles on Sonoma County Birds 87% 13% 0%
Birding Sites and Tips-Sonoma Co. 88% 11% 2%
Birding Classes and Events-Sonoma Co. 82% 15% 3%
Environmental Issues-Sonoma Co. 83% 15% 2%
Reports of Chapter Activities 73% 24% 2%
Birding Sites and Tips-No. Calif. 53% 45% 2%
Environmental Issues-No. Calif. 52% 42% 7%
News of Audubon Canyon Ranch and Bouverie Preserve 44% 48% 8%
Madrone Board of Directors Actions 50% 43% 7%
Members' Birding Experiences 41% 53% 6%
Environmental Issues-State 40% 43% 16%
Birding Classes and Events-No. Calif. 35% 55% 11%
Birding Sites and Tips-State 36% 51% 14%
Stories about people in Madrone Audubon 29% 55% 17%
Stories about MAS Board Members and/or Volunteers 17% 70% 12%
Birding Classes and Events-State 21% 52% 27%

Other (please specify)

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Question 3. How would you rate the Leaves for:

Good Okay Not So Good
Usefulness 84% 14% 2%
Interest 81% 19% 0%
Readability 88% 12% 0%

 

Question 4. For the past two years, we have included a fund-rainsing message and a return envelope in a fall issue of the Leaves. Do you find this:

appropriate 98%
inappropriate 2%

 

Question 5. Starting with the March, 1998 issue, we instituted some new procedures that were designed to speed up the delivery of the Leaves. Are you presently satisfied with the timeliness of the newsletter?

yes 97%
no 3%

 

Question 6. Do you have a computer with an Internet connection?

yes 50%
no 50%

If so, have you visited Madrone Audubon's Web site (audubon.sonoma.net)?

[Only the 50% responding 'yes' to the first part are included in the following result.]

yes 17%
no 83%

Any comments?

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Question 7. Please use the following space to let us know anything else you particularly like or dislike about the Leaves, subjects you would like to see covered, or other comments.

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